Postcard Mania

Romantic postcards

Written by admin on 5 December, 2009 – 5:41 pm -

Apart from their saucy seaside postcards, Bamforth & Co. were an extremely prolific producer of romantic song cards. Many of the songs featured were the sickly-sweet, overly sentimental type so beloved by the Victorians. Sweet Adeline and Don't go down the Mine, Daddy were but three such examples. In fact Bamforths were so prolific that the Floridian, Major Robert W. Scherer produced a list of all the song cards that they produced.

Generally romantic postcards in the Edwardian era came in groups of six. Mostly they were photographic situations with titles such as 'Blossoming Romance' or 'Love on a Balcony'. The sets had a format which although not rigidly adhered to, was nevertheless a formula of some success. They followed a story from the first meeting through perhaps to a proposal or even a slap in the face for the unfortunate Edwardian gentleman.

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