Postcard Mania

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Novelty postcards

Written by admin on 26 November, 2009 – 10:46 pm -

It was our Edwardian forebears who first took to decorating postcards with real hair, real feathers, glitter or coloured glass. It was they who first embellished them with silk or satin or gingham. Even then, gimmickry, it seems, was held in high commercial esteem. As the name may suggest, novelty postcards were not only produced by the 'regular' manufacturers of postcards, but other publishers, such as W. N. Sharpe of Bradford, for example, created a series entitled 'Fab Patchwork', whereby silk patches on the picture sides could be removed in order to make patchwork cushion covers. Callender Paper Mills in Ireland even manufactured card out of real peat. Max Ettlinger, a relatively short lived publisher (between 1901 and 1916) produced... more


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