Postcard Mania

Deltiologists of The World, Unite!


Daily Mail

Written by admin on 29 December, 2014 – 3:37 pm -

No don't laugh!  The dear old Mail was a serious postcard publisher, especially in the period around the First World War.

They had started publishing postcards of newsworthy events in 1904 or earlier, but they are best known as postcard publishers for the cards they printed during the First World War.

They won the right to publish war images from the British Press Bureau though a formal biding process and promises to donate half the profits to war charities.

The cards, in sepia rotogravures and tinted halftone, were issued in twenty-two sets of eight cards each, with many of the coloured images later being reprinted in sepia or black & white. Millions were printed and they initially sold very well.

However, after the paper began a critical campaign against Lord Kitchener sales fell dramatically - the public generally viewed him as a war hero. Not the first time that the Mail has allowed its prejudices to colour people's opinion of it.

Furthermore, because of the paper’s record of support for Hitler and Mussolini in the 1930s, it was impractical for them to print similar postcards during the Second World War. The paper is still sometimes referred to as the Daily Heil or worse.

Military WW1 1914 18 Daily mail war pictures series 4 No28
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World War 1 1st July 1916 Somme 1st German Prisoners Daily Mail
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Daily Mail World War Military Vintage PC Burial of 2 British Soldiers 121
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